Between Intention and Impact: When Meaning Misses the Mark

I would like to start with an example. Mr David, a team lead for the marketing division of an FMCG company, had asked his subordinates to complete a presentation for their new product, which they had to pitch to their client before the deadline — just two days away.

Even though the task seemed impossible with such a short turnaround time, the team worked extra hours to complete it and delivered the presentation to Mr David before the deadline. David was very happy to receive it on time, so he sent a message to the entire group: “Thank you all. Please work on the rest of your tasks.”

Though he was genuinely thankful and indebted to his colleagues, the message left them feeling rejected and unrecognised. They had worked late nights and over the weekend, sacrificing personal time to meet the deadline, yet received no appreciation.

When Good Intentions Backfire

After that day, David noticed the team’s productivity drop. They seemed demotivated and were quiet in meetings. Only when someone pointed it out did he realise his message had not landed as intended. He was surprised — he had not meant to hurt anyone. Soon after, he called a follow-up meeting, apologised for the unintended offence, and praised each team member for their contribution.

In this scenario, the gap between intention and impact is clear. What one person means to convey and how another interprets it can differ significantly. This happens often in life. Some of it depends on your character, mannerisms, or how others perceive you — even if you don’t mean it that way. And saying “I didn’t mean that” afterwards doesn’t always undo the harm. In some cases, it makes things worse.

Staying True to Your Voice

To some extent, I believe this is uncontrollable. How can you know how others will interpret your words? Is it necessary to always filter yourself just to blend in? Even if you do, are you being true to yourself or the personality you take pride in?

I don’t think so. It’s about staying true to your values. With that foundation, you’ll cultivate respect — whether at work or in personal life — regardless of the group you’re in.